Digital music streaming company Rdio is testing a new program that will pay artists to turn fans of their music into fans of Rdio, as well.
Artist Program, which launches today, will let participating artists turn to social media to share songs—which can be either their own tracks, or other artists’—with their fans online via trackable song links and embeddable music players. For each fan who becomes a subscriber, Rdio will pay the referring artist $10. Rdio will also provide artists with a dashboard that reflects real-time stats on where and how they’re getting fans to sign up for the service.
Artist Program works much in the same way many e-commerce sites give users unique links to share with friends, then reward them with, say, $30 in credit for every 10 friends who sign up via that link, which is what Fab.com does.