"When I arrived I didn’t know what to think. But after I was inside the store, that stopped being..."

“When I arrived I didn’t know what to think. But after I was inside the store, that stopped being important. Everything, actually, except Abercrombie’s pulsing ephemera stopped being important. If you’ve never been to Abercrombie, let me tell you, it definitely kills one’s ability to form coherent, logical thought. No one has ever discussed matters of philosophy or the status of Iran’s nuclear capabilities within its confines. Everything’s dark and loud and confusing. You half feel like you’re playing laser tag and half like you’ve bumbled onto a reshooting of “Eyes Wide Shut.” The cultural aesthetic of the store straddles all of these notions. It’s a confounding, bombastic and erotic slice of our American zeitgeist. Put another way: White people love it.”

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Also, I remember leaving the United States for a few years and then returning for Christmas. I remember being able to actually see this for the very first time, most noticeable in supermarkets and on the teevee.