Perceptive Media On Your TV

Incase you’re not familiar with the phrase, which I wasn’t until yesterday, ‘Perceptive Media’ basically means the personalisation of an experience via an API. Think Museum Of Me or that Lolipop thing. Until now this kinda thing has only really been available via the Facebook, but that might be about to change thanks to the BBC’s Research and Development department. They are looking at how to bring Perceptive Media to our TV sets. The idea is that the TV signal would be sent, as normal, to your set-top box or TV. However, the hardware in your living room would be able to modify that signal with information about you, to create a subtly different version of what you were watching, personalised for you. The personalisations made could be just about anything – from inserting photos of you into a picture frame on a wall, to changing the music that plays in a scene to suit your tastes, to inserting additional plot explanation if you’ve missed an episode. Obviously this kind of action has the potential to transform the way television is made and consumed. Information about you could be also be collected via sensors (Microsoft’s Kinect is a good example), and it’s no great leap to assume that existing data from social accounts like Facebook could also be used to further personalise the experience.

Via.