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Hi I'm Kyle. I'm a trends consultant thinking about digital innovation and cultural change, and this is really just a repository of things I set aside and sort through later. I'm much more conversational at @kylecameron.
“But how much would people actually pay for HBO GO, if it were an option? Earlier this evening, web designer Jake Caputo tried to find out, by creating a website called takemymoneyhbo.com. The site implored users to tell it just how much they would pay for a standalone subscription to HBO GO, tweeting out whatever dollar value you said that you’d pay. (For what it’s worth, I said that I’d pay $19.95 a month for a standalone subscription, even though I currently borrow access on my family’s cable account.) Caputo’s site received more than 12,000 visits in just the first two hours, and it set off a string of tweets declaring just how much users would pay for a standalone HBO GO subscription. But there was just one problem — while Caputo’s site was built to attract the attention of HBO execs watching Twitter, he wasn’t actually capturing any of the data associated with what people said they’d pay. Thankfully, someone else figured out a way to do so: Coder Dominic Balasuriya created a script to capture and analyze the amounts being tweeted out by users.”
