Beginning with its May showing of Guillermo Del Toro’s Pan’s Labyrinth, Electric Cinema’s edible cinema concept “is not just about eating,” the theater explains. Rather, “the smell, texture, even the way your mouth feels after eating … will correspond to what’s happening on screen and heighten the viewers’ sensory experience.” How does it work? Audience members are given a series of numbered packages before the start of the film, each containing a different food item. At specific points during the film, large numbered placards are shown to the audience, indicating that it’s time to eat the contents of the corresponding package. For Pan’s Labyrinth, for example, pine-smoked popcorn accompanied a scene that took place in the Spanish woodland, while viewers were treated to a carbonated red grape at the very moment the character Ofelia ate an enchanted one. (via In ‘edible cinema’, coordinating snacks enhance viewers’ experience of the story | Springwise)